Friday, December 16, 2011

Free is Good

Success of any business depends upon the ability of that business to give away free stuff. Business needs to make their value in front of customer before they can sell anything to its customers.
Think about it, how many times you have purchased anything from a company you know nothing about. Those who succeeded in selling to you either they tried to make themselves familiar by advertising or they have tried to  lure you with free stuff. Soap free with shampoo, shampoo free with lotion or something like that.
Free is actually premium. You give them free stuff and you buy trust. And later whenever you want to sell them something they will buy.

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